It's a brave move for Ben & Jerry's to name their ice cream after social concerns. I had no idea how active they had been until today. Your video effectively illustrated how a brand's principles can influence how the general public perceives its leadership and choices.
I agree with what the video said about the Ben & Jerry’s CEO being fired. It shows how big companies sometimes try to control smaller brands, even when those brands have strong values. Ben & Jerry’s has always stood for social causes, and firing the CEO goes against what the company believes in. This reminds us how important it is to protect a brand’s voice, even when it’s owned by a bigger company.
The corporate ownership and brand identity tension in Ben & Jerry's case is well explored in your paper. The work raises, I think, some pretty essential questions about what it is to mix business with social advocacy—especially when a company gets sold to corporate interests.
It's a brave move for Ben & Jerry's to name their ice cream after social concerns. I had no idea how active they had been until today. Your video effectively illustrated how a brand's principles can influence how the general public perceives its leadership and choices.
ReplyDeleteI agree with what the video said about the Ben & Jerry’s CEO being fired. It shows how big companies sometimes try to control smaller brands, even when those brands have strong values. Ben & Jerry’s has always stood for social causes, and firing the CEO goes against what the company believes in. This reminds us how important it is to protect a brand’s voice, even when it’s owned by a bigger company.
ReplyDeleteThe corporate ownership and brand identity tension in Ben & Jerry's case is well explored in your paper. The work raises, I think, some pretty essential questions about what it is to mix business with social advocacy—especially when a company gets sold to corporate interests.
ReplyDelete